This really bothers me lately since it looks like i will need to fight on the rebels side (again) and i had to find few points (five are easy to remember) that i will put on my desktop background...
(please correct or focus me if you think otherwise) .
1) We can do whatever we think is right.
Pro: Fast implementation of decisions.
Con: We better be right! no room for mistakes.
2) Make it simple and focus on the advantage
Pro: Easy to stand out.
Con: Lack of nice to have features.
3) Solve real problems
Pro: Everybody likes useful solutions.
Con: Define what is widely useful can be tricky so go to #4
4) Take over a niche
Pro: Easier to focus, enough audience as a start point.
Con: Expanding the audience can compromise the solution effectiveness.
5) Adapt business model to what works
Pro: Can easily change failure to success.
Con: Zig-Zag'ing is not the shortest path from point A to point B... the longer, the riskier
(inspired by http://epiclaunch.com/five-ways-entrepreneurs-can-take-on-big-companies/)